Is Your Website Ready for Christmas?

Planning head is always key, especially for seasonal campaigns. Most people plan their Christmas dinner and gifts days and weeks ahead so you should take the same approach for your digital marketing campaigns. You don’t want to miss out on one of the busiest times of the year.

It’s all about timing

You will want to know when to capitalise your seasonal search traffic. Our advice is to use Google Analytics to find accurate and reliable information about your website. So, use last year’s data to find out:

• When is your site receiving the most amount of traffic?
• What page is getting the most traffic? (For popular pages, we suggest adding a seasonal offer to increase sales)
• What pages had the most conversions overall?
• What PPC campaign or ad has the highest click throughs and conversions?

This data can help you learn more about which products or services to promote on your homepage and what pages may need improvements. You will also get an understanding of when to target your audience with campaigns based on their shopping habits.

Seasonal SEO

This is something that retailers do very well especially during seasonal periods. What users look for in the winter and the summer change. For example, shoppers in May will searching “Summer dresses” or “holiday dresses” while in the winter they will be searching “Christmas dresses” or “Christmas party dresses”.

This strategy is key to many businesses to help them divert more traffic to their website. It’s important to use the correct keywords to divert your target audience. One great tool to use is Google's Keyword Planner which states how popular your keywords are and how much traffic it has each month.

Seasonal PPC

Google AdWords is another element of your marketing that you will need to consider. This is a great way to ensure your company is seen at the top of a Google search by potentially hundreds and thousands of people.

While SEO is about trying to get your page to rank high organically, ads are about paying to be seen first. However, Google Ads isn’t just about paying the most money to be seen at the top of the page. To rank higher, it's suggesteed to have a SEO optimised page, links from the ad to a page that is relevant and content that engages with human users (no spam robot pages).

Email Marketing

Email marketing still seems to have the highest return on investment. This is a great way to communicate directly with your customers or potential customers. You can promote festive products or services which drive more traffic to your website.

These are our tips on how to get your website ready for the festive season. However, if you need a little extra help, we offer online marketing, email marketing and SEO services. We can help your website reach it’s fully potential. Get in touch with our expert team today: 0344 873 0073 or fill in our contact form.