The Importance of Responsive Design

In this article, we will discuss responsive design, and why failing to recognise the importance of responsive design could mean that you are missing out on business opportunities big-time.

In its simplest form, responsive design is an approach to web design where websites respond to the size of the screen the user is viewing, whether it’s on a Samsung Galaxy mobile, the latest iPhone or your iPad. A responsive design will automatically morph the layout of a website dependent on the browser or device the user is navigating via.

As one of the UK's leading web development agencies, we know how important responsive design is - imperative in fact - because the way in which people are using the internet and visiting websites has changed dramatically over the past few years, thanks to advances in technology.

Mobile and tablet use is at an all-time high. 66% of us own a smartphone, up from 39% in 2012, whilst over 30% of consumers make regular purchases on their smartphone device.

The average Brit spends 66 hours each month browsing on their smartphone, that’s more than 2 hours each day! 55% of those check their smartphone within 15 minutes of waking up. This just shows the connection we have with our phones, and their importance in our daily lives.

Furthermore, over 50% of smartphone owners use their mobile to partake in at least one business-related activity, highlighting the importance of responsive design within the business-to-business sector.

These stats confirm what we already suspected; within the online marketing universe, developing a responsive website that makes it easy for consumers to navigate, find the information they're looking for, and enter payment information, is absolutely-vital!

We really cannot emphasise enough how important it is to thoroughly test your website across all browsers and devices. Organisations of all sizes are missing out on custom because of their failure to a) recognise the importance of responsive websites or b) thoroughly test their website. Your website may display and behave perfectly in your desktop browser. However, does it behave in the way intended on a mobile or tablet?

Our team of developers are surprised at how frequently the websites for big corporations fail on the responsive front. If you are concerned that your website may not be behaving as designed, do not hesitate to contact our friendly team who will be jolly delighted to help you out - our experienced team of testers have a keen eye for detail, and thoroughly test all pages across all the latest browsers and devices!  

Here at CSI Media, we are at the forefront of the digital market. All of our websites are designed to be responsive on all the latest devices and browsers meaning that our clients are able to provide their visitors with a seamless, easy-to-use experience, thus maximising conversion opportunities.